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| Case Study - Sampling Trailer |
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ROKA UK provided Britvic’s
Live marketing agency KLP with their bespoke cylindrical
trailer design for an innovative sampling campaign,
across 34 supermarket locations, to promote the
concept of hot Robinson’s squash.
Due to it’s unique compact design the unit
only required a small footprint and was placed next
to supermarket doorways, enabling sampling teams
to get even closer to busy footfall areas.
The Design was built to KLP’s specification,
standing four metres tall and bright orange in colour.
The dramatic circular style was finished with a
high quality vinyl wrap which carried Robinson’s
branding and imagery. Inside, the unit was also
fitted with three water boilers allowing sampling
teams to hand out free samples for customers to
taste.
Amy Andrews, account manager at KLP, commented:
“The fact that customers were able to taste
it, smell it and try it meant they got the concept.” |
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