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| Case Study - Sampling Tour |
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ROKA worked with Bernard
Matthews on a product sampling road show which took
place between March and October.
The road show covered both summer events and shopping
centres and required a self contained, custom built
unit suitable for sampling hot pastries. The finished
unit also included a hydraulics system allowing
it to be lowered, putting staff at eye level with
their public.
Applied graphics were also important in promoting
the brand and ROKA work closely with Bernard Matthews.
The Events Manager for Bernard Matthews explained;
“The tour is designed to target families and
groups we have identified as our customers and will
reach consumers when they are most likely to eat
or buy pastries.
We are kicking off at the Great Outdoors Show and
later going to Truckfests and various county shows,
as well as targeted supermarket car park sampling.
This careful targeting comes as a development from
last year’s campaign and what we found to
be the most effective.” |
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